Benefits for brands


By entering your product/s into the National Parenting Product Awards 2019, you are participating in an extensive research programme.

  • Only independently run research study testing parenting and baby products, resulting in the first guide of its kind.
  • Over 175 brands tested by a minimum of 70 mums and 20 experts in 3 centres around Ireland.
  • An analytical research report is produced for every product tested by international research company Millward Brown.
  • Winners and runners-up are included in the National Parenting Product Guide (Ireland's Best Baby Buys); the go-to reference for parents buying parenting and baby products which is distributed to 120,000 people.
  • Winners are listed on

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Of course, there are numerous benefits to entering your product/s into the NPPAs.
Here are just some of them:

  • A cost-effective way to get your product/s tested by consumers and experts.
  • No other research like this is available in Ireland for parenting and baby brands.
  • Gain valuable market insights that can be used for future product development and marketing.
  • An opportunity to gain independent recognition and credibility.
  • Gold, Silver and Bronze winners can include the NPPA logo on their product/s.
  • Inclusion in the National Parenting Product Guide (Ireland's Best Baby Buys) provides exposure of your product to 120,000 people.
  • Listing on exposes your product/s to mums searching for product information online.
  • Allows you to measure your market position against competitors.